Growth
EXAMPLE DATAEXAMPLE DATA — placeholder until Ads / GA4 / CRM connectors are wired.
Ad spend
EXAMPLE DATA$42,800
Leads
EXAMPLE DATA612
CPL
EXAMPLE DATA$70
Pipeline $
EXAMPLE DATA$890,000
Wins
EXAMPLE DATA14
ROAS
EXAMPLE DATA3.2x
Weekly spend vs pipeline
EXAMPLE DATABy channel
EXAMPLE DATA| Channel | Ad spend | Leads | CPL | Pipeline $ | Wins | ROAS |
|---|---|---|---|---|---|---|
| Google Ads | $18,500 | 240 | $77 | $320,000 | 5 | 2.8x |
| Meta | $14,200 | 210 | $68 | $275,000 | 4 | 3.1x |
| $8,100 | 98 | $83 | $210,000 | 3 | 4.0x | |
| Organic / SEO | $2,000 | 64 | $31 | $85,000 | 2 | 5.5x |
By product line
EXAMPLE DATA| Product line | Ad spend | Leads | CPL | Pipeline $ | Wins | ROAS |
|---|---|---|---|---|---|---|
| AI Ops bots | $16,200 | 220 | $74 | $410,000 | 6 | 3.6x |
| Website & funnel | $12,800 | 185 | $69 | $260,000 | 4 | 2.9x |
| Creative / brand | $9,100 | 132 | $69 | $145,000 | 3 | 2.4x |
| Retainers | $4,700 | 75 | $63 | $75,000 | 1 | 4.1x |